Fashion-conscious chaps may not realise that they are getting a better deal on the latest trends than their female counterparts. Why is this the case, and what are luxury brands doing to address this discrepancy?
In some instances, it is possible to explain why women have to pay more for particular items of clothing than men. For example, a straightforward shirt for a man is often cheaper. To design and manufacture than a more elaborate top for a female wearer, especially when factors such as materials and production time are take into account.
What is more difficult to understand is why some fashion houses are unashamedly charging women a lot more for an item of clothing that is essentially identical to a more affordable equivalent that is marketed at male customers.
The difference in price between high-end items can stretch into the hundreds of pounds, and this is certain to perturb shoppers across the board.
Savvy consumers who are looking for mens designer clothes for example a Mens Bugatti Short Sleeve Shirt they can use sites such as https://www.ejmenswear.com/men/bugatti/short-sleeve-shirts to get a good deal on trendy products. However, this still leaves women in the lurch and with less in their wallets after a shopping spree.
This practice may seem overtly sexist, but there are a few ways that fashion brands can justify such pricing strategies.
When it comes to catering to women, there are more variables that manufacturers need. To consider that often lead to a rise in production costs. This includes factors such as offering a wider range of sizes to accommodate all body types and preferences, or including more colour options for ranges than would be found on male-oriented equivalents.
In reality, this division could simply be down to cold, hard business sense. Women spend more money on clothes than men. And they are willing to shell out higher amounts of money for garments. So brands can afford to raise the prices without seeing sales slip.
Meanwhile, men are far more likely to consider price more closely than factors like design and style. So it is harder for brands and retailers to charge more unless they can justify this in some way.
Interestingly, things are reversed in the trainer market, where manufacturers can manipulate prices to squeeze more from men than women.